Durable press

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A finishing treatment designed to impart to a textile material or garment. The retention of specific contours including creases and pleats resistant to normal usage, washing, and/or dry-cleaning

Note: The treatment may involve the use of synthetic resin, which may be applied and cured either before or after fabrication of a garment, or, in the case of textiles composed of heat-settable fibres, may involve high-temperature pressing.
see also permanent press

Textile Resource (http://www.textile.org.uk)

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